The Australian Tourism and Transport Forum (TTF) have said that visa reforms may be necessary in order to attract more Chinese tourists.
The latest figures show that the number of Chinese visitors to Australia has risen by 2.9% since last year. However in the same period the increase in visitors to the US was 23%, and for Canada it was 30%, so it's clear that Australia is now lagging behind.
TTF Chief Executive Margy Osmond said 'reducing the cost and complexity of our visa system will improve Australia's competitiveness by removing a key barrier to travel.'